Amazing BMW - Defining innovation - commercial

Five months after being awarded the prestigious BMW (South Africa) advertising account, fledgling creative hotshop Ireland/Davenport launched the agency's first new TV commercial for the brand. Shot in the Netherlands utilising the moving sculptures of world-renowned artist Theo Jansen, the commercial, entitled "Kinetic Sculptures" forms part of a broader campaign which serves to highlight BMW's market leadership in the fields of technology and innovation.